Influencer and UGC casting calls in Los Angeles
61 open influencer and UGC casting calls in Los Angeles, 23 posted in the last 7 days, last updated Oct-16-26. From casting platforms, agency boards, Instagram and TikTok, screened for scams and scored against your profile.
61 of the 1,161 open castings in Los Angeles are influencer and UGC work: 5%, against 8% across the whole catalog. 90% are listed as paid, against 71% of influencer and UGC castings everywhere. 1 of the 61 is union or open to both. 12 can be done remotely. The most common project types: Online commercial (18), Social media ad (11) and Commercial (7). Only New York has more open influencer and UGC castings.
Brands cast creators the way they cast talent now: UGC (user-generated content) videos, product reviews, paid collaborations and ambassador programs, usually posted straight to Instagram and TikTok. Follower counts matter less than the ability to shoot a clean video that sells.
Los Angeles is the busiest film and television market in the United States: series, commercials, music videos and brand shoots post here every day, and many listings are open to non-union talent.
HeyBooker keeps your social handles on your profile, drafts pitches that answer the brief instead of a generic “I’d love to work with you”, and tracks which brands replied.
The numbers
| Open castings | 61 |
| Posted in the last 7 days | 23 |
| Listed as paid | 90% |
| Union or union-friendly | 2% |
| Remote | 12 |
| Online commercial | 18 |
| Social media ad | 11 |
| Commercial | 7 |
| Product demo | 4 |
Latest influencer / ugc castings in Los Angeles
- Men's Haircare Brand, UGC CreatorsInfluencer / UGCPaidRemoteProduct Demo / Explainer Video · Remote
- Boy BandInfluencer / UGCActingGeneral Singing Gigs · Sherman Oaks, CA
- 'Love at First Bite'ActingInfluencer / UGCPaidReality TV · Los Angeles, CA
- JessicaActingInfluencer / UGCStudent Film · Los Angeles, CA
- WOMEN 30-45ActingCommercial / BrandInfluencer / UGCPaidInternet Commercial · Los Angeles, CA
- WOMAN 40+ AVAILABLE 10/16ActingCommercial / BrandInfluencer / UGCPaidInternet Commercial · Los Angeles, CA
- Tiktok Live Host For Handbag BrandInfluencer / UGCCommercial / BrandPaidRemoteNewly postedGigs · Remote
- Make Up Artist For Victoria'S Secret CollabInfluencer / UGCNewly postedGigs · Culver City, CA
Match scores, the “why it fits” breakdown and one-tap applications are inside the app — create your free profile to see yours.
FAQ
How many influencer / ugc castings in Los Angeles are open right now?
61 as of Oct 17, 23 posted in the last 7 days, 90% listed as paid.
What do I need to apply?
- Your handles and a few examples of content in the brand’s category
- Rate, usage terms and whether the brand may run your video as an ad
- Turnaround time and how many videos
- Language and market, since many briefs are bilingual
Is it free?
Yes. Finding and applying is free on HeyBooker, and no legitimate casting charges to apply. Listings that ask for money are removed before they reach you.
Is HeyBooker an agency?
No. HeyBooker doesn’t represent talent and doesn’t submit anyone to casting directors on its own. It finds casting calls that fit you, scores them against your profile and helps you prepare applications you review and send yourself. If you want representation, an agency is the usual route — reputable ones never charge upfront fees.
More in Los Angeles
Nearby cities: San Diego 2 · Las Vegas 2 · San Francisco 3 · Phoenix 4 · New York 71